Industry / B2B
B2B manufacturer website
A B2B manufacturer website redesign: offer, catalogue and contact path that shorten the journey from visit to enquiry.
ContextDirect link to this section
The manufacturer had a website that described the company but did not help a buyer. The offer was scattered, the catalogue was hard to search, and the contact form sat behind extra clicks. Sales received few enquiries — and those that arrived needed a long follow-up.
The redesign had one job: shorten the path from visit to enquiry with a clear offer, readable products and a contact flow that can be completed in a single session.
ScopeDirect link to this section
- discovery: sales goals, buyer persona, current site map
- UX: information architecture, offer → product → contact path
- UI and copy: first-screen hierarchy, CTAs, product descriptions
- Vue.js front-end: fast pages, consistent layout, accessibility
- on-page SEO: titles, headings, structured data, redirects
- analytics: events on CTAs, the form and key pages
OutcomeDirect link to this section
The new website explains the offer on the first screen and points to a concrete next step. The catalogue can be filtered, and the form captures the context sales needs immediately. A typical webskilled project: UX, copy and front-end in one cycle — not a slide agency plus a separate build team.
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